Head - Brand Marketing/Brand Management - FMCG

Made In India brand "Mapro" has reached the hearts of millions of people worldwide organically.

Under the umbrella of Mapro, we have established premium quality brands namely Mapro Garden, Falero, and Mazanna that have become household names across countries.

Mapro is in search of a high performing candidate who can lead and take responsibility for Brand Marketing, having a strong understanding of the unique essence of the brand and capability to spread it worldwide.

Location: Mahabaleshwar (Panchgani), Hill Station Maharashtra

Key Responsibilities:

- Define competitive positioning and messaging

- Implement consumer research on the brand

- Interact with Channel Head to understand requirements from the brand and accordingly build brand strategy

- Develop and implement all communication and Point of Sale Strategy including close coordination of trade marketing activities such as catalogues, social media, brochures, and in-store displays

- Estimate cost and price parameters, formulate budgets and take approval from the Management

- Lead the execution of marketing plans for assigned brand

- Measure and report performance of all marketing campaigns, and assess against goals

- Coordinate regular meetings and prepare regular reports outlining the brand's performance

Prerequisites:

- Minimum of 5 years experience as a Brand Manager or Marketing Manager

- Demonstrated success in developing brands in FMCG organisations or worked with renowned branding agencies

Mandatory Criteria:

- Leadership experience in FMCG or Brand building companies

- Ready to relocate to Panchgani

Preferred Criteria:

Diverse marketing experience in BTL/ATL campaign and online media campaign with 3 years of experience as a Director- Marketing/ VP - Marketing