Head - Brand Marketing - BFSI

One of the top banks in India is looking for a person to head Brand Marketing part. This person will report to Sr. VP and Head - Marketing & Communications and will be at the level of Vice President. The main attributes that we are looking at the person are:

- He/ She should be from media / Brand management / product management function from a large media house / brand consultancy / FMCG or consumer durables/ BFSI sector

- Understand science of brand building and should have demonstrated success in by building a brand / brand extension from scratch for the earlier employer

- Should be able to drive consumer insights / market insights / Brand thoughts in rapidly changing banking world

- Should have understanding of brand calendar / brand planning and should be able to work with outside partners in media and advertising

Top KRAs & KPIs

Brand Planning

Creative campaign creation and end to end execution capability for the entire campaign

Media Planning & research of campaign performance

Technical / Domain Competencies Required

Knowledge of brand and media space

Working with creative / advertising agencies for campaign and strategic planning for the same

Must be familiar with latest trends in advertising, social media, technology and banking domain

- Graduate in any discipline with minimum 50% marks

- MBA from a reputed Institute (preferably in marketing)