Head - Brand Marketing - Automotive Business

You will be the 'Voice of Consumer' - bringing in consumer insights and shaping cross functional decisions by partnering closely with leaders in Marketing, Product, Engineering, Sales, and Customer Experience in addition to working with the leadership team and founders. As we're scaling our go-to-market and marketing efforts pan- India, we're looking for a passionate, experienced, and customer-focussed leader to build and grow a team dedicated to building and scaling the brand. You will be heading the Brand Marketing function at for the company. Lead teams across Brand (Traditional + Digital), Media, Social, Marketing Research, Creative & Content and Partnerships / Collaborations.

Responsibilities:

- Own the Brand vision - Develop strategy for establishing and scaling the brand pan-India multicultural, multilingual context.

- Translate strategy into actionable goals in close collaboration with Product, Marketing, Strategy, Category, and other cross-functional teams.

- Create the quarterly and annual plan, propose options, and help prioritise the same with the leadership team; secure resourcing and ensure budget vs. actual compliance on spending, input, lead, and outcome metrics.

- Consumer research and online reputation management strategy for the organization.

- Develop and manage a fit-for-course agency network and an in-house team to ensure effective and efficient execution of the Brand Strategy

- Serve the role of brand custodian for all communication from tactical campaigns to external comms, social media etc.

- Use media and influencer channels to amplify brand awareness.

Qualification & Experience:

- 12+ years of experience in marketing, brand management and marketing communication in any automotive

- At least 4-5 years should be in a leadership role.

- Proven track record of helping scale up digital marketing in a start-up environment and/or relevant work experience.

- A start-up mentality and ability to flex in a fast-paced and dynamic environment.