Head - Brand Management & Marketing - FMCG/FMCD - IIM/MDI/ISB/FMS

We are seeking candidates with 7 years to 12 Years 

Key responsibilty

1. Responsible for planning, managing and implementing brand communication strategy

2. Analyze industry trends, market competitiveness of products, consumer requirements etc. to identify gaps in the current brand portfolio

3. Responsible for Brand Communication, Development and Execution :Prepare communication brief detailing the need for brand communication, priority market and target segment for the communication

4. Brand Plan Review :Evaluate the effectiveness of brand communication, trade and consumer promotions and overall brand health by conducting variance analysis

5. Market Research Conceptualization and Execution :Participate in field work related to market research to obtain first hand consumer insights

6. Market Research Findings Implementation :Participate in identification of key trends on Business Analytics from the market research report and usage of key trends for building brand initiatives

7. Media Activation :Plan and prepare the brief for event activation, and plan execution with agencies

8. Demand Planning :Provide inputs (with respect to art work, packaging, manufacturing readiness, WSP and market connectivity) to Brand Manager for the preparation of demand planning note (DPN)

9. Order Fulfillment :Participate in identification of root cause for non-fulfillment of sales orders

10. New Product/ Product Extension Planning, Development and Launch :Gather inputs from consumer insights, coordinate for Consumer Preference Testing & initiate new product launch

11. Collaborating with the CMO on Strategy

We are looking at candidates from Premium B school preferable 2006 - 2010 batch from across FMCG OR FMCD