Head - Brand Management - FinTech - IIM/ISB/MDI/FMS

Head of Brand - Fintech Unicorn

Our Client is one of the Fastest growing Fintech firms in the country

The role reports to one of the founders

Responsibility :

- Custodian of the Brand

- Manage and evolve the positioning of the brand across the Indian market and vis-a-vis the competition

- Take ownership of all activities that will build brand

- Manage all mass-marketing campaigns for the brand.

- Experience across all Marketing channels- ATL and BTL

Social Media - Champion

- Work with the Analytics team to create mission critical dashboards for Marketing and for Reporting to Leadership

- Domain Expert and its essential to have TV and Print experience as well

- Client-side experience in producing multi-channel campaigns and digital content is required.

- PR experience is valuable and an added advantage- please note PR is anchored separately though

Experience:

- MBA from a Premier institute with 10 years + Experience

- Experience in an Internet firm is Essential - please do not apply otherwise