Head - Brand Management - eCommerce/FMCG

Designation: Business Head - eCommerce - Health Care Ecosystem

Location: Mumbai

Job Description:

- Must Have experience in FMCG or OTC marketing

- Responsible for managing the ecommerce business, apart from building and cost effective and efficient business model

- Responsible for establishing a system and process that is standardized, reasonable and suitable for the Indian e-commerce sales model, and effectively complete the whole process management of the sales process

- Manage Revenue and Gross Profit Targets for E-commerce and grow the business digital interventions

- Planning, Executing & Handling complete business operations of e-commerce at each level

- Understand the characteristics of Indian e-commerce market and use the platforms superior resources to establish and build the overseas e-commerce network

- Front-end operations, Product Assortment, Supply chain, Distribution and CRM

- Over-seeing and executing Pan-India level deliveries for a seamless operation

- Planning and implementing visibility activities for the brand for the e-commerce clients

- Campaign Analytics Strategies & implementation for maximizing revenues and customer experience

- Manage the user experience of the website including site navigation, content development, checkout funnel and promotional campaigns

- Responsible for the development of effective e-commerce website branding, planning and marketing programs

- To create engagement via digital marketing plans to ensure maximum brand visibility on a platform

- Formulate a comprehensive account wise strategy for e-Commerce channel

- To drive operational excellence by developing models to improve process efficiency, reduce delivery costs; and led efforts to expedite vendor sign-up process