Partner at Anther Human Resource Solutions
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Head - Brand Management - Consumer Durable/FMCG (6-9 yrs)
We are looking for Head- Brand Manager in Mumbai
Job Role :
- Develop the digital brand & communication strategy for the organization on line and off-line.
- Manage multiple digital campaigns across multiple channels (website, email, Facebook, Twitter, Instagram, YouTube, SMS, etc.) to communicate, move public opinion, and tell stories with impact.
- Responsible for executing and evolving the organization Social Media Strategy based ( Linkedin ) on performance & emerging trends. This includes but is not limited to : channel roles, content strategy
- Develop, implement and manage branding and marketing campaigns that promotes the organization and its services.
- Identify and evaluate new digital technologies and use Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising.
- A demonstrated background in digital media production. Video production and digital animation experience is desirable.
- Must be willing to assist on op-eds, press releases, and messaging documents as needed.
- Creative design and production in partnership with outside agencies.
- Ability to develop PR (earned and paid) strategy for the organization
- Responsible for content writing/scripting, brand messaging.
- 6-9 years of experience in digital communications and content marketing.
- Experience managing KPI tracking and reporting.
- Must be able to share past work case studies.
- Excellent written and verbal communication skills.
- MBA From Premium B-School.