Head - Brand Management - Consumer Durable/FMCG

We are looking for Head- Brand Manager in Mumbai

Job Role :

- Develop the digital brand & communication strategy for the organization on line and off-line.

- Manage multiple digital campaigns across multiple channels (website, email, Facebook, Twitter, Instagram, YouTube, SMS, etc.) to communicate, move public opinion, and tell stories with impact.

- Responsible for executing and evolving the organization Social Media Strategy based ( Linkedin ) on performance & emerging trends. This includes but is not limited to : channel roles, content strategy

- Develop, implement and manage branding and marketing campaigns that promotes the organization and its services.

- Identify and evaluate new digital technologies and use Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising.

- A demonstrated background in digital media production. Video production and digital animation experience is desirable.

- Must be willing to assist on op-eds, press releases, and messaging documents as needed.

- Creative design and production in partnership with outside agencies.

- Ability to develop PR (earned and paid) strategy for the organization

- Responsible for content writing/scripting, brand messaging.

Requirement :

- 6-9 years of experience in digital communications and content marketing.

- Experience managing KPI tracking and reporting.

- Must be able to share past work case studies.

- Excellent written and verbal communication skills.

- MBA From Premium B-School.