- A leading constructions materials company is looking for Head Brand management and Media . The role is based in Delhi. The role will drive the following agenda: - The incumbent will play a key role in shaping and enhancing the brand image and executing the digital media initiatives. - He/ she will be responsible for leading the development and execution of corporate brand strategy, managing content platforms, overseeing the Lead Management System (LMS), driving e-commerce initiatives, and ensuring a compelling retail design. - Will be responsible to bring a strategic mindset, creativity, and a proven track record in building and enhancing brand presence in the digital space. Accountabilities : Brand Positioning & Governance : - Develop and maintain a clear and compelling brand positioning strategy that aligns with business objectives. - Ensure consistency in brand messaging and visual identity across all communication channels and touchpoints. - Implement and oversee brand governance guidelines to safeguard the integrity of the brand. Communication Design & Content Management : - Lead the development and execution of a robust content strategy for corporate brand that engages and resonates with the target audience. - Responsible for SEO strategy for corporate brand. - Collaborate with category heads to create compelling and consistent content across various platforms. PR & Social : - Develop and execute public relations strategies to enhance reputation and visibility. - Manage relationships with media outlets, journalists, and influencers. Media & Sponsorships : - Plan and execute comprehensive media strategies across various channels, including TV, print, digital and others - Identify and evaluate sponsorship opportunities that align with marketing objectives. Retail & Merchandise Design : - Develop merchandising strategies to enhance brand visibility at retail locations and events. - Oversee the development and implementation of retail design concepts that align with the brand image and enhance the customer experience. - Own & grow retail strategy & design for impact across formats and categories. Measures : - Brand Governance, Brand awareness and equity measures - SEO & Online Reputation Metrics (positive reviews, sentiment analysis) - Effectiveness of retail initiatives (ROI, brand consistency) - Marketing ROI Competencies : Functional Competencies : 1) Brand Strategy & Architecture : - Ability to Assess and understand competitors to inform brand strategy. Develop and manage the overall structure and hierarchy of the brand. 2) Content Development & management : - Develop and implement a content strategy that aligns with brand objectives and resonates with the target audience. Proficiency in creating content for various platforms, including digital, social media, and traditional channels. 3) Digital Marketing : - Proficiency in various digital marketing channels, including social media, SEO, SEM, and email marketing. Experience in managing paid media campaigns to drive brand awareness and conversions. 4) ROI Analysis : - Ability to evaluate the return on investment for communication initiatives. Manage budgets effectively and allocate resources efficiently. 5) Retail Design : - Ensure that retail design concepts align seamlessly with the overall brand image. Prioritize customer experience in retail spaces to enhance brand perception and loyalty. - More details of the role can be shared with interested candidates

Delhi

Head - Brand Management -  Constructions Materials 

Head - Brand Management -  Constructions Materials  ,Job Description for Head - Brand Management -  Constructions Materials  in People Connection in  Delhi for (12-15) years of experience. Apply Now!

Job Description for Head - Brand Management -  Constructions Materials  in People Connection in  Delhi for (12-15) years of experience. Apply Now!