Head - Brand Management

Role : Head of Brand Management

Reports to : Marketing Head

Location : Delhi / NCR

Industry Type : Ecommerce

Job Description

Mandate to head brand marketing including :

- Consumer segmentation

- Consumer & category insights

- Brand positioning and product range architecture strategy formulation

- Communication and media strategy to deliver the brand and business goals.

- Conceptualization & Execution of integrated marketing campaign to achieve the brand & business goals

- Be the first person responsible to hire, manage & drive creative, media & PR agencies to deliver to brand & business objectives.

- Develop and execute a powerful promotional plan to increase the market share of the company in all the relevant service offerings.

- Head a team of Line of Business (LoB) Marketing, Retail, Customer Insights, and Marketing managers to help deliver product & channel marketing & business objectives and Drive Demand

- Design and execute marketing campaigns across ATL & BTL media to drive & deliver the business plans for offline products & offline channels such as retail, B2B & call centres.

- Continuously strive to optimize the cost of customer & business acquisition though campaign optimization & marketing mix management for these offline products & channels.

QUALIFICATION AND EXPERIENCE

EDUCATIONAL QUALIFICATIONS

MBA/PGDBM ( Batch of ’03 )in Marketing Management from Top B School ( Pref. IIM,XLRI , FMS , Narsee Monjee etc.)

RELEVANT EXPERIENCE

- MBA or eqv from a premier business school with at least 3-5 years of core brand marketing experience in a consumer goods / services / FMCG company is a must

- Strong analytical abilities & communication skills

- Must have good interpersonal & creative appreciation skills

- Must have a strong understanding of brand management concepts & processes.

- Should be able to drive ROI based marketing campaigns to drive measurable demand for call center and retail channels.

Please send your resume to mentorgaur@yahoo.co.in