Head - Brand & Content - Health Tech

The role is with a profitable Health-tech firm based out of Gurgaon.

Responsibilities:

PRODUCE CONTENT & EVOLVE OUR BRAND:

Using your creativity and copywriting skills, you'll deliver best-in-class company content, including launching and directing our own magazine/publication and coordinating content generation from across our network. Working with external agencies when needed, you'll lead our brand strategy and engagement, overseeing how our identity and personality are developed and brought to life. You will help evolve our content and broader company materials to enhance our brand positioning within the industry.

CHANNEL STRATEGY & EXPAND OUR REACH:

To expand our reach to our target audiences, you will be responsible for generating inbound traffic through existing, earnt and owned channels. Areas for growth lie within Social (Instagram & youtube), CRM, SEO and Referrals. You will be supported when needed by external agencies and our Digital Content Producer, who will help manage our channels.

For this role, we will be looking for, and specifically assessing, the following attributes:

- Analytical Skills: ability to observe, research and interpret information to develop complex ideas and solutions.

- Highly Organised: ability to prioritise, plan and manage short, medium, to long-term activities and can adjust to changing or uncertain milestones easily.

- Excellent Copywriter: ability to effectively convey ideas and tell compelling stories in writing for specific audiences.

- Collaborative and Flexible: ability to communicate and delegate effectively with colleagues and thrive from working with others and in an agile environment.

- Understanding of Digital Channels: ability to use the right digital channels to engage the right audience, at the right time, with the right message.

- Creativity and Resourcefulness: ability to produce innovative and original brands, concepts and content utilising the materials and assets available.