Head - Brand & Content - Education

Head of Brand & Content

- Keep the website communication in tune with the positioning

- Understand, assist and develop incisive content (articles, ebooks, videos). Drive thought leadership content

- Build a portfolio of SEO led content to enable and drive business

- Improve the website and lead funnel with CRO (Conversion Rate Optimisation) processes

- Experiment and run A/B tests to measure the impact and relevance of the communication.

- Improve conversion % on website by optimising at webpage level

- Strategize and execute PR plan for the brand on a global stage

- Work closely with the designers and developers to roll out webpages and campaigns

- Develop lightweight, repeatable processes, workflows for website, mailer and content that keep the team moving fast and iterating quickly

- Build the core brand thought along with key stakeholders to position Codingal as a leading coding provider

- Responsible for enhancing the brand presence and brand salience

- Responsible for designing and developing all marketing collaterals for online and offline campaigns

- Ensure all marketing communications are in line with the business & brand guidelines

- Measure and report the success of the brand campaigns and content supported by relevant metrics