Head/AVP/VP - Digital Marketing/Website & CRO - Bank

Given below the position details with a Leading Bank :

Website & CRO Head - Digital Marketing (AVP/VP Grade)

Location - BKC Mumbai

Target Organisations : Candidates from E-Commerce & FinTech Organisation only to Apply.

Job Purpose:

End to end website ownership with a focus on conversion rate optimization and personalization throughout the digital customer journey. This role will work in close collaboration with internal digital teams and external vendors to enhance conversion rate and manage website design, development & maintenance

Primary Responsibilities :

- Ownership to drive conversions through website

- Accountable for identifying opportunities & define levers to maximize conversions & user experience for website, through data analytics & user experience analysis

- Lead UX assessment of website and prioritize opportunities for enhancement; bring in ideas for best in class features/navigation for website

- Leverage analytics to track the conversion funnel, and present data-driven findings and actionable insights in a clear and concise manner to cross-functional teams

- Prioritize development of features/enhancements based on alignment with asset managers

- Analyse on-going performance of the website; establish KPI goals

- Responsible to lead execution of design enhancements (page design, UX, services features, navigation, etc.) focused on improving the user experience

- Partner with external stakeholders for continuous upkeep & maintenance; resolve production and implementation issues in a timely manner

- Ensure the development teams are practicing the core agile principles of collaboration

Candidate Experience/Skills :

- Scrum & Agile : Demonstrated usage and best practices through PM lifecycle

- Web Analytics : Proven success in leveraging web analytics, executing conversion rate optimization & personalization strategies

- UX Assessment : Expertise in assessing UX based on data analytics and drive actionable insights to enhance UX & conversion rate