Head/AVP/VP - Digital Marketing - Bank

Given below the position details with a Leading Bank :

Marketing Technology Head (AVP/VP Grade) - Digital Marketing

Location - BKC Mumbai

Job Purpose:

You will be responsible to propose a reference architecture for implementing various Marketing Technology solutions, gather feedback and lead the development of the architecture to meet the digital acquisition requirements

Primary Responsibilities :

- Build, manage, and lead Marketing Technology to deliver world-class marketing technology stack /architecture for digital customer acquisition

- Responsible for developing digital experience capabilities

- Coordinate with digital media strategy, personalization & digital assets team to understand the architecture requirement and create a roadmap to configure tools

- Assess current MarTech architecture landscape, develop & communicate standards, best practices, blueprints; provide prescriptive guidance on solution design

- Liaise with IT & Data team for digital capabilities & configuration

- Manage Adobe Marketing Cloud's full stack for digital touch points

- Align the KPIs to be tracked and manage the configuration in Adobe stack

Candidate Experience/Skills :

- Adobe digital marketing stack (Adobe campaign, adobe target, etc.) : Hands on experience in architecture and design of marketing, advertising and data platforms

- Enterprise Solutions : Designing and developing complex, high-quality enterprise solutions across on-prem, hybrid and cloud-based architecture

- Technology Architectures : 5+ years in an architect role designing technology architectures, workflows, best practices and governance guidelines