Head/Associate Director - Aggregator - Retail/FMCG

Duties and Responsibilities :

- Challenge and elevate Aggregators with sharper consumer segmenting, profitable product pipeline, and quick Tech integrations.

- Grow business through upsell / customizations, Add on, peak days, partnerships

- Elevate brand comms on Delivery to better reflect R.E.D - brand voice, tone, and flair across CRM, App, Campaigns, etc.

- Infuse Mainstream and Shrink the Chicken change thinking into Delivery / Delivery comms.

- Construct & execute the Delivery retail calendar focused on Acquisition, Retention, and Experience:

- Formulation of strategic JBP & Barters for strategic growth planning.

- Defining the marketing plan with aggregators and keeping a track of the plan to meet the KPI.

- Controlling & Planning budgets within Aggregator inventories to gain maximum ROI.

- Negotiating & partnering with aggregator to find ways to improve brand SOV on Top 10 players.

- Drive tactics on Growth, Acquisition of new users, driving frequencies & increasing LTV.

- Liaison with cross functional internal stakeholders for various growth projects.

- Drive cadence in operation with Aggregators for Data reporting, Insights, Brand Protocols etc.

- Understanding and improving funnel drop offs in ordering journey within food aggregators.

Skills Required :

- Strategic and creative bend of mind

- Strong analytical and communication skills, command over language

- Good understanding of the digital space, tech and pop culture in India

- Strong creative acumen and a knack for generating buzzy ideas

- Excellent on follow-through and project management, multitasking

- Ability to manage seasoned team, leadership teams, Fz partners and all critical stakeholders