Head - Analytics - Internet/Online

YOUR KEY RESPONSIBILITIES:

Lead team of 12-16 across growth, retention and marketing Business Insights & analytics. 3-4 direct reports.

- Co-own the business goals & lead data-led problem solving to find actionable insights.

- Exhibit strong business intuition and develop hypothesis, test via data, conduct A/B analytics and help scale with product.

- Work cross functionally and drive the team to move business metrics. Examples of what BI & Analytics is expected to deliver

- Analyze large sets of data to identify growth initiatives across the user funnel across both web and app - reach & targeting, acquisition, retention & engagement.

- Generate databased insights that help to launch impactful and effective marketing and user acquisition & retention programs and campaigns.

- Develop unsupervised/supervised models to create target segments for multiple marketing campaigns.

- Develop predictive frameworks based on the customer life cycle to assist in user acquisition.

- Develop an in-depth understanding of the customer journey and current trends to improve marketing initiatives.

- Overall goal setting, process management & prioritization across work streams; working with broader stakeholders across product, marketing, growth & strategy.

- Oversee the data-reporting infrastructure to support business analysis (Requirements gathering, ETL, top management reporting).

- Work with product/ data engineering leaders to ensure robust & accurate data systems with right instrumentation & data delivery/ visualization tools

- Develop agile processes for fluid delivery of data, information, and analyses to the business

- Create a strong organization & open up opportunities for professional growth of each team member