Head - Analytics - FMEG/FMCD

Job Purpose:

- This role will work closely with BD head to drive data based decision making.

- Will lead the analytics effort across sales, scans, leads, and visit data of Electricians / Retailers / Other influencers.

- He / she will manage a team of 3-4 business analysts to gather insights.

Responsibilities:

- Analytics of Sales and Scans data

- Give actionable insights to sales / IM team to become best in class in tertiary scans, e.g., Flag influencers at risk of drop-off / downtrading.

- Track metrics for new schemes / initiatives for influencers and report effectiveness and derive insights for improving future schemes.

- Help become identify process /data gaps to become gold standard for traceability.

- Lead management data analytics and insights

- Analyse payment redemption data to flag Influencers with Payment issues

- Track and report insights for IM Team members on key metrics, KRAs and KPIs aligned as part of AOP.

Requirements:

Education - Post Graduate (MBA/PGDM) in Data Analytics (preferred) from reputed institutions

5+ years in data analysis roles with consumer durables / FMEG companies

Skills:

- Excellent expertise in data analysis, statistical analysis, data modeling. Proficiency in using analytical tools within Excel and ability to work with large databases.

- Proficiency in data visualization tools such as Tableau or Power BI to create meaningful dashboards, and visual representations of data.

- High level of communication ability and presentation skills to present complex data / insight to key stakeholders

- Proven experience in leading and managing a team.