Head - Analytics - FMCG

Role : Solving real life industry problems leveraging data and using the most appropriate methodology

Responsibilities:

- Leading and mentoring analytic teams and vendors

- Delivering data driven insights across organisation and drive AI/Analytical adoption across verticals

- Defining the data/AI strategy in line with the company strategy for efficient planning and execution - Migration of on premise/traditional databases to data lake architecture on cloud.

- Implementation of Machine Learning and AI for predictive analysis.

- ML based applications like recommendation engine, Attrition models, Pattern recognition, etc using advanced applications.

Market Mix Modeling :

- Lead the market mix modeling for key brands and develop guiding principles on investment areas, investment floors and ceilings, effectiveness of past activity etc

Media mix modeling : 

- Determine what are the media and channels that we should be investing behind by building models of effectiveness using the track and media input data and update the model every quarter with fresh data and advice course correction if required.