Head - Analytics - Asset Management Firm

Expertise :

Education : Statistics or data science graduate. Additional expertise in tech or business.

Technology :

(i) R programming

(ii) SQL & Databases

(iii) Python

(iv) Azure & Power BI

(v) Use of statistical software like SAS

Experience of applying the same for marketing function

1. Data preparation, cleaning etc

2. Hypothesis testing & RCTs

3. Adjusting for confounding factors in measurements in natural experiments

4. Propensity modelling, Clustering for segmentation

5. Basic analysis of marketing & customer landscape

Job Description :

- Setup measurement cycle : Receive hypothesis from campaign team

- Setup measurement to test hypothesis

- Measure output

- Provide insight to campaign team

Descriptive analysis like :

1. Customer landscape

2. Segmentation

3. Trend analysis

4. Business mobilization