Head - Activations - Media

- Primary responsibility: Ensure budgeted P&L and revenue achievement and timely collections for the station

- Profit & Loss Account Management

- Prepare and implement the annual activation strategy for the station

- Prepare and implement the activation calendar for the station in conjunction with the Station Director and the National Activations Head

- Develop and monitor costs and build the Activations business into a profitable and scalable vertical

- Develop monetizable properties in the activations space and drive implementation

- Provide direction to the Activations team by developing, implementing and monitoring progress of the yearly and monthly plan

- Monitor competition (Radio as well as other mediums) and develop strategies to maximize market share

- Be the custodian of revenue and cost performance of the business and also be responsible for yield maximization

- Recommend pricing strategies / tactics for the station

- Give feedback on programming and product to marketing and programming and recommend improvements based on market feedback

- Aid team members in achieving their targets

- Help and aid in large value sales closures

- Contribute to ideas and concepts

- Meet and build relationships with key accounts (agencies and clients)

- Team Management

- Monitor, coach and mentor team members to ensure high levels of competence in the team

- Provide training to all team members on a regular basis on sales and Planning skills

- Participate in recruitment and selection of team members as and when necessary

- Spend time with team members in giving feedback on their performance and also in resolving issues / conflicts

- Approve deviations / bonus / rates as authorized by the sales policy