Head - Acquisition & CRM - Education - IIM/MDI/ISB/FMS

Responsibilities

- Responsible for Lead Management, user/consumer acquisition and retention initiatives.

- Lead the development and execution of customer engagement initiatives across all channels (performance, email, SMS, push notifications, direct mail, and in app).

- Develop and evolve advanced segmentation strategies that deliver truly personalized marketing programs and exceptional user experiences

- Build Attribution models and perform multi touch attributions to ensure better Lead to Sales conversion rates.

- Deliver innovative, efficient and cost-effective solutions/initiatives to meet Company's needs and to drive business growth and profitability.

- Build strategy to Up-Sell and Cross Sell Company's products by analyzing consumer behavior on Company Website and App.

- Leverage analytics, data and deep customer insights to identify and execute innovative programs that continually push CRM initiatives to the next level.

- Build and maintain a test and learn roadmap and work to continually iterate and optimize CRM efforts in order to increase the effectiveness of all channels.

- Lead the design and development of CRM reporting dashboards; establish templates and processes for regularly sharing out CRM progress and results with key stakeholders.

- Identify and implement opportunities for automation and innovation that increase the efficiency of marketing channels and enable scale while minimizing cost and overhead.

- Manage agency and vendor relationships and continually seek to grow and evolve our capabilities by leveraging new third party systems and partnerships.

- Hire and Manage a team of CRM executives and Managers to drive channel performance and revenue targets.

Organization structure

The position reports to the Leader of Marketing.

Requirements

- Post Graduate from Tier I institute with 6-9 years of CRM experience with a deep understanding of customer lifecycle, purchase habits, personalization, and analytics.

- Experience in B2C startups is a must.

- Highly biased towards Data.

- Turn ambiguous problems into solutions accustomed to driving results in a cross-functional environment with little instruction or oversight.

- Ability to lead in a highly dynamic environment and a willingness to roll up sleeves to get the job done.

- Hand-on experience, Hustler, and Go-Getter attitude.