HDFC Securities - Digital Marketing Role

Work experience requirement:

5 to 6 years of experience in Digital Marketing

Qualifications:

MBA Marketing/ B Tech/ BCA

Job description:

- Develop and manage digital marketing campaigns

- Oversee a social media strategy

- Manage and maintain the organisation's website(s)

- Oversee content for the website and social networking accounts such as Facebook, Twitter, Instagram, Youtube and Linkedin

- Track and analyse website traffic flow and provide regular internal reports

- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion

- Continually work on the Search Engine Optimization of the website(s)

- Manage Online Content

- Fix any errors or bugs

- Edit/post videos and banners

- Strategize and execute new Products launches

- Manage Client engagement through Webinars, Concalls and Webcasts

- Manage email marketing campaigns. Knowledge of Campaign Management tool will be an added advantage

- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments

- Work on printed material to supplement online products