HDFC Realty - Senior Manager - Digital Marketing

HDFC Realty is an end-to-end Real Estate advisory company with a pan-India presence across 23 key cities and a 300+ team of experienced professionals.

Key services include Leasing/Sale & Purchase of Residential & Commercial Properties to Land Purchase & Pricing, and also Consulting & Valuations, and Capital Market advisory services, for a pan India customer base including top Corporates and Developers.

We are looking for Senior Manager - Digital Marketing. Kindly find below brief on the role :

- Plan and execute end to end all web/online campaigns (SEO/SEM, marketing database, email, social media and display advertising campaigns) including ideation too

- Design, build and maintain content for social media presence/platforms (Facebook, Google, Linkedin, Twitter(Pinterest/wiki/quora)

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Continuous review and active management of website and other online assets.

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

- Ensure process improvements pro-actively and improve operational efficiency.

Job Specification :

- Proven working experience in digital marketing of 5 - 7 years

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimising landing pages and user funnels

- Experience with A/B and multivariate experiments

- Solid knowledge of website analytics tools (e.g., Google Analytics/WebTrends)

- Working knowledge of ad serving tools

- Experience in setting up and optimising Google Adwords campaigns

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement.

Human Resource
HDFC Realty