Deputy Manager - Product Marketing What does the job entail? The team member will be responsible primarily for Product marketing of select insurance categories (Our categories are Protection, Child, Retirement, Health and Savings & Investments). The Team member will need to develop and execute the communication plan for new and existing products in the categories handled (categories are rotated periodically). The new joiner will develop the marketing strategy for the category and products managed and will work in close co-ordination with stakeholders across marketing and business like Products, Channels, Research, Digital, Compliance and PR teams to deliver on business objectives. The new joiner would also need to collaborate with creative agency/studio, other teams, vendors and relevant agencies to drive defined objectives and targets. Roles and Responsibilities: Category Strategy, Communication Development & Planning: - Define and develop the business and marketing objectives and annual strategy for the category managed and manage the annual marketing calendar for the same - Monitoring and reporting market, competition and consumer behavior with view to incorporate the same into communication planning and development - Drive visibility and awareness through relevant marketing efforts for key products/new products for the categories managed both internally and externally - Provide campaign development support to teams (Product, Channel/ Experiential Marketing, etc) Product Campaign Implementation: - Ensure alignment of creative agency, and all relevant stake holders to core attributes of products, its proposition and launch plans. - Ensuring alignment and relevance of all creative / communication to customer needs - Product Communication Implementation - Co-ordination with Creative & other relevant agencies. Ensuring creative / communication delivers on brand objectives - Ensuring execution in line with committed deadlines - Monitoring & Supervision of communication efforts and ensure quality & accuracy Agency Relationship / Vendor / Internal Dept. Management: - Coordination with key business partners to deliver category/product marketing objectives - Adherence to operational processes - Adherence to accounting (billing & payment) processes - Overall Agency & Vendor Management & Performance Audit & Compliance: - Knowledge of all processes for Brand, Accounting, Risk, Audit and IRDAI compliance - Follow all laid down processes and compliance norms (Internal & External) - Spends and Provisions Tracking & Reporting Work Experience/Qualification : - MBA from reputed Universities, with specialisation in Marketing or Communications - 3-5 years work Experience in marketing, product marketing or communications (from BFSI industry)

Mumbai

Navi Mumbai

HDFC Life Insurance - Senior Manager - Product Marketing 

Job Description for HDFC Life Insurance - Senior Manager - Product Marketing  in HDFC Life Insurance Company Limited in  Mumbai Navi Mumbai for (1-3) years of experience. Apply Now!