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28/02 Megha
HR at HDFC Life Insurance Company Limited

Views:1091 Applications:317 Rec. Actions:Recruiter Actions:239

HDFC Life Insurance - Channel Marketing Manager (2-6 yrs)

Mumbai/Navi Mumbai Job Code: 1380976

What does the job entail?

- Handle Marketing and communication activities for the Distribution Partners

- Enhance brand affinity among channel partner's customers and employees

- Design & implement brand level projects across mediums for both partners & customers

- Drive high impact BTL initiatives for the Brand to ensure reach and optimum brand scores

- Create Marketing solutions basis the Research insights, continuous benchmarking and organizational strategic priorities

Roles and Responsibilities:

- Increase the SOV of the brand among Partner's employees and customers

- Designing of Education & Enablement tools to ensure ease of selling

- Ensure 360 degree Product launch and product drive for internal and external stakeholders

- Conceptualize & design online/offline customer campaigns & lead generation modules for business generation

- High impact integrated campaigns with focus on reach and performance

- Developing innovative & impactful content for sales engagement, enablement & customer education

- Creative and communication designing in line with the campaign thought and strategic objective

- Work in close coordination with the internal Key Account Teams and the Channel Partner to design and execute the Marketing Plan, which will enable the achievement of overall business objective

- Ensure Compliance to brand and regulatory guidelines , Budget management

- Design and execute innovative and effective programs/project for efficient channel marketing management with measurable results

Work Experience/Qualification:

- MBA from reputed Universities, with specialisation in Marketing or Communications

- A proven track record of performance with around 2-6 years of work experience in Marketing & communication designing across online and offline mediums.

Women-friendly workplace:

Maternity and Paternity Benefits

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