HDFC Bank - Vertical Head - Brand

- Brand custodian: Act as brand custodian for all brands in portfolio

- Ensure brand consistency across all media/touch-points for all products in portfolio: 100% consistency.

- Brand Management: Manage brand marketing communication for all products- in portfolio

- Alignment to Business Objectives: Ensure marketing efforts are aligned to Business objectives

- Video content: Create award-winning video content

- Communication development: Deliver impactful communication based on customer insight

- Meaningful digital Campaigns

- Team: Build a strong second line of managers who can independently manage Business requirement