29/12 Vinitha Balasubramanian
HR at HDFC Bank

Views:4729 Applications:481 Rec. Actions:Recruiter Actions:2

HDFC Bank - Regional Alliance Manager - South & East (2-7 yrs)

Chennai Job Code: 648744

- Manage Merchant Alliances & Partnerships

- Drive Spends & Engagement on Credit/Debit/EMI/Payzapp through association with the POS Merchants

- Merchant Alliances - Forge partnerships/ alliances with merchants & front end discussions to onboard the best offers on Credit/Debit/EMI/Payzapp

- Ensure best offers across categories such as Travel, Shopping, Grocery, Ecommerce platform, Apparel.

- Regional Presence - Ensure offers not only with large regional players but also with regional merchants to ensure customers have offers at the best nearby outlets.

- Long Term offers with Merchants to ensure our customers get the best of offers all year long

- Short term Marketing promotions with Key Merchants to drive spends

- Negotiations with Merchants - Ensure that HDFC Bank gets the best offers amongst peer banks & also at the losouth & east cost possible

- P&L for promotional activities - Ensure generation of Incremental Spends & Income through partnerships with Merchants.

- Achieve overall growth in spends across all categories and thus overall Card spends

- Ensure promotion of Merchant Offers through multiple bank touch points such as Digital platforms, ATMs and the offers website SmartBuy

- Visibility Create visibility for our card across merchant platforms & also in OOH, Stores, Print, TVC etc. to ensure maximum mileage at no extra cost for the Bank.

- Analyze & understand customer behavior across various segments such as Demography, Credit Limits, Geography, Product Type etc.

- Marketing activities to drive spends - these activities include communication of benefits/offers to customers.

- Competition tracking - To ensure we stay ahead of competition in terms of innovations, benefits extended to customers, options available to customers etc.

- Relevant offer communication to customers while travelling abroad, to enhance customer satisfaction and give the widest range of options to customers.

- Ensure consistent growth in Domestic usage of the card.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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