HDFC Bank - Product Manager - Emerging Corporate Group

Job Description: 

- Formulating strategy and business initiatives for ECG /MEN /HCF on a pan India basis

- Administering said strategy and initiatives to the ECG and HCF teams for effective implementation on the line

- Quantitative analysis of defined business plans vs actual performance of regions

- Validation of reported figures of performance vs budget across the 15 product categories identified by the Bank.

- New product development in line with Bank's objectives and market requirements

- Developing and implementing a department-wide go-to-market plan, working with all departments to execute and deliver

- Ensuring penetration and development of volumes with respect to the following initiatives of the Bank:

- Key officials- accounts

- Salary accounts

- Enet and Trade on Net

- Digitization initiatives like Chillr, Payzapp, Payzapp for business, Smartbuy and PM's insurance schemes

- Liabilities and CTI

- Asset push

- Joint work with retail branches

- Regular review with all 4 regions for tracking progress of each initiative

- Collaboration with branch banking heads, zonal and cluster heads of the retail bank to monitor progress of joint initiatives vs plans for the year

- Augmenting RMs efforts towards target achievement by regular reviews to understand pain areas

- Improvise on and streamline the existing processes of the Bank for improvement of overall customer experience and lower TAT.

- Managing the entire product line life cycle from strategic planning to tactical activities of all 15 products of the department

- Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers

- ALCO analysis & projections

- BDP analysis, Fincon coordination and corrective action if any