HDFC Bank - Portfolio Manager - Digital Banking

Portfolio Manager - Digi Bank

- Implement the digital product road map, incorporating market direction and customer preference

- Define digital product solutions, prioritize and manage features that will deliver best-in-class experiences for Digital Bank customers

- Responsible for defining the pricing strategy taking into account competition offering, value offering, benefits and income/profitability considerations

- Work with a cross functional team to drive the implementation of new products, features, and designs

- Work with the Design / User Experience team to translate requirements into concepts and elegant user experience

- Monitor and track product usage and performance

- Entire Portfolio Management of the Digital Bank portfolio - On boarding, Activation, Value Build Up, Product Holding, Attrition Management, Retention plans etc.

- Carry out regular competitor analysis on product/design/user experience/delivery

- Prepare a digital acquisition strategy with Digital Marketing teams to acquire customers from various demographics/geographies/segments.

- Assess implementation options in terms of cost vs customer and business value

- Identify existing gaps, optimization and future opportunities for the product and capabilities needed for effective delivery to customers

- Understand, manage, and communicate prioritization of features, with a mind toward user and business benefits

- Responsible for income and value generation

- Create persona based UI and unique value proposition offering on the Digital Bank (customer demographic wise) along with Digital Marketing

- Migrate Limited Transaction Account customers to Fully KYC Digital Account only account via campaigns / offers / benefit programs

- Maximize value and income by ideating offers / and Digital program benefits

- Ideate smart cross selling digital strategies / referral business for maximum wallet share from customers

- Work with cross functional business team for planning, implementation, monitoring effectiveness and revenue generation in Cross Sell

- Regular monitoring (at pre defined intervals) the effectiveness of the interventions in the digital lifecycle and make necessary amendments if necessary

- Work closely with the various Channels for seamless customer experience / feedback / cross sell / query resolution