HDFC Bank - Paid Search Specialist

- Responsible for developing and executing a Digital Marketing Plan in line with overall Marketing & Business Objectives & Strategy.

- Expertise / Certification in Google Adwords & Digital Marketing

- Strong domain knowledge in managing Google Adwords, Affiliates, Aggregators, Programmatic Buying, RTB

- Good negotiator and strong follow up quality required with Agencies and Clients

- Be a team player and coordinate with IT, Business Development and Sales teams to drive continuous improvement and enhancement of campaigns

- Utilize strong analytical & creative ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

- Ensure end to end tracking of business results on all campaigns with feedback utilized to ensure real-time course corrections.

- To closely monitor and increase business through digital campaigns

- To ensure that all product/business needs is supported and met through timely and high-quality marketing campaigns. To manage business results expected by product teams on campaigns.

- The position holds working relationships within the company.

- Work closely with Internal stakeholders and digital marketing team and be integral in evolving bespoke search engine promotional strategies for reaching Bank's marketing objectives

- Translate product business goals into successful search engine optimization strategies