HDFC Bank - Manager/Senior Manager - Website Projects

Manager/Senior Manager - Website Projects

Job description :

- Provide strategic and analytical insights around website properties to help drive strategic digital initiatives, and align those initiatives with business leaders, and external vendors as it relates to the web platforms.

- Review, track and provide directional recommendations on website and behavioural analytics

- Provide recommendations based on historical and current data

- Develop recommendations based on analytics insights to help execute strategic digital programs to enhance value to business lines and web properties

- Analytics subject matter expert for managers and the marketing teams

- Ensure program elements are accurately aligned, tested and implemented ( tracking/analytics, etc.)

- Help define digital strategies with business leaders, vetting those strategies with key stakeholders within various departments internally, including external vendors

- Provides analytics and marketing automation training and support for new and existing programs as needed

- Familiar with SEO best practices and online program management

- Familiar with Google Analytics

Key Competencies :

- Google Analytics Enterprise reporting

- Digital marketing analytics and deployment

- Experienced with managing resources in a matrix environment, including external vendors

Desired Skills and Experience :

- Web Analytics Google Analytics Analytics WebTrends Analytics E-commerce Data Digital Marketing Business Insights Google Adwords Strategy Marketing Data Analysis Marketing Analytics Web Marketing Statistics Business Intelligence