HDFC Bank - Internet Business Manager - Digital Marketing

Job Purpose :

To generate business from Digital Channels for various products of the bank.

To increase brand engagement and penetration with customers using digital platforms

Key Goals :

- Planning and executing strategies to increase Leads and Business from digital channels for various products of the bank

- Responsible to optimize digital campaigns with proper planning and regular monitoring to get quality leads effecting overall Cost per Acquisition

- Process oriented in terms of releasing timely ROs, organizing monthly review meetings and publishing reports

Job Responsibilities :

- Responsible for developing and executing Digital Marketing Plan in line with overall Marketing & Business Objectives & Strategy.

- Expertise / Certification in Google Adwords & Digital Marketing

- Strong domain knowledge in managing Google Adwords, Affiliates, Aggregators, Programmatic Buying, RTB

- Good negotiator and strong follow up quality required with Agencies and Clients

- Be a team player and coordinate with IT, Business Development and Sales teams to drive continuous improvement and enhancement of campaigns

- Utilize strong analytical & creative ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

- Ensure end to end tracking of business results on all campaigns with feedback utilized to ensure real time course corrections.

- To closely monitor and increase business through digital campaigns

- To ensure that all product / business needs is supported and met through timely and high quality marketing campaigns. To manage business results expected by product teams on campaigns.