HDFC Bank - Head - Internet Marketing

Job Purpose

To understand the digital marketing strategy throughout the Bank and champion delivery of the agreed strategy. To maintain understanding of the latest digital opportunities and trends in consumer interaction & acquisition and successfully implement those possibilities improving channel efficiencies and engagement

Key Result Areas

- To brainstorm with key stakeholders across products and teams and come out with digital engagement strategy leading to higher product penetration through digital marketing within their respective Target group

- Digital Acquisition - To drive overall digital acquisition numbers from Owned (Website) and Paid media for 10 primary products for disbursals and App installs.

- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Identify trends and insights and optimize spends and performance

- Utilize strong analytical tools and ability to evaluate end - to- end customer experience across multiple channels and customer touch points and evolve the digital properties of the bank to ensure best in class user flow journey

- To create contextual social engagement and increase organic fan base along with PTA on key social media channels

- Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate to increase User Engagement / Acquisition

Dimensions

- Website Management

- Digital Acquisition

- User Engagement

- SEO/SEM

Job Specifications

- Educational Background - MBA in Marketing

- Total Work experience - 10-15 years

- Key Behavioral requirements :

- Strong Analytical skills, Data driven thinking, Creative, Technically sound, Strategic Thinking, Team Management and Leadership

- Any Specific Functional / Skill Set Requirement : Working expertise on Digital Marketing, Brand Management, Brand Communication, Marketing Benchmarking, Vendor Management