HDFC Bank - Cluster Head - Retail Agri

Job Name - PA (Business Unit) : Cluster Head - Retail Agri

Job Title : (Job Name) - Cluster Head

Business Unit (PA) : Retail Agri

Team : (Sub team in the PA) : Agri Sales Team

Reports to (job) : Circle Head / Regional Head / Zonal Head

Job Purpose:

To ensure business development of Retail Agri for the cluster assigned across all parameters, in order to achieve objectives of targets and profitability.

Lead a result-oriented team and responsible for achieving the Cluster's sales / recovery targets, to work on high quality service and customer relationship management.

To work on productivity of team as per the bank's norms and compliance with banking rules, regulations & procedures.

Job Responsibilities (JR) : 6 - 8 Areas Actionable (4-6)

- Business development - To achieve budgeted business targets of the region assigned by the management across all parameters i.e. Business, Portfolio & Portfolio quality, housekeeping & cross sell.

- Provide strategy and plan for meeting targets / objectives; provide guidance and direction on various parameters of business so that targets are met.

- Portfolio quality - in terms of Rotations and NPA Control.

- Work towards balanced growth of business across various parameters for planned asset growth

- Customer service & Competition Analysis - Delivering unmatched customer service.

- Understanding the products/ processes of competition and suggesting customized product offerings by taking up with appropriate product teams.

- To start business in new locations; for generating business from untapped areas. Retention of existing customers from competition by delivering exceptional service

- Team management - Working together with Product Team and Credit for exploring new opportunities and work on potential areas.

- Analysis of MIS. Analysis of performance of all channels including RM's, SO's, HBL's and branches.

- Stress on performance driven culture.

- Arranging training as per team's requirement to enable them to perform as per their capabilities. Promoting team culture so that everyone works as a team

- Recruitment and training of staff for adequate exposure basis skill, product / operational knowledge.

- Staff Motivation and morale

- Cross functional Management - Work on synergy between all the verticals towards shared objective of capturing the business potential and being a market leader in the region.

- Need to co-ordinate with different cross functions viz, credit, Ops, RIC, branch , Collections etc to keep all teams with similar understanding of bank policies and process

- Others - Undertaking Marketing Activities

- Branch visits

- Leadership in propagating the 'One Bank' objective

- Communication of Senior Management directives down the line

- Providing constructive feedback/solutions for customer/business issues

- Any other task assigned by seniors from time to time.

Educational Qualifications Key Skills

- Graduation (preferably Agri Business)

- Post-Graduation - MBA (preferably Agri Business)

- Sales and Influencing Skills

- Banking Product & Process Knowledge

- Planning and Organizing Skills

- Communication

- Knowledge of Competition & Current trends in financial Industry.

- Leadership / Team management

Experience Required

- Minimum experience of 5-6 years in a similar role or Sales experience in Seed companies, Fertilizer companies, Agri Product companies, Banks, etc.

- Out of which 2-3 years should be in Banking / Financial industry

Major Stakeholders (intra team and cross functional stakeholders, who would need to be interacted with for discharging duties)

- Customers

- Credit

- Branch Banking

- Operations

- Farmers

- Agro Centres/ Rural mandis / Rural Markets / Kisan Clubs

- Business Correspondent

- Senior Leaders from Product / Sales

- Audit

- HR