HDFC Bank - Business Analyst - Marketing Analytics

Performing data-mining and statistical analysis, including predictive modeling, to develop database-marketing strategies that improve customer acquisition/ retention, enhance customer experience, and maximize customer lifetime contribution .

- Develop predictive models, behavioral micro-segments and triggers for identifying potential customers for cross-sell and activation of the various bank products and services

- Regular interaction with the business / product teams to identify opportunities for application of predictive analytics to drive business objectives

- Ensuring all new analytical solutions are utilized for central marketing campaigns

- Monitoring performance of predictive scorecards / solutions and ensuring the performance is as per the internal benchmark through regular enhancements of the solutions

. JOB SPECIFICATIONS:

- Educational Background - Post Graduate in mathematics / statistics / economics / engineering

- Total Work experience : 3 - 7 Years of experience in Analytics domain field

- Strong logical, analytical and mathematical skills

- Knowledge of analytical tools / techniques like SAS, Python, R, etc.