HCL Technologies - Manager - Marketing Communication - Financial Services

Company - HCL Tech

Location - Chennai

Experience - 3-5 yrs

JD:

FS Business Marketing team is responsible for :

- Creating effective platforms for business leaders to get quality face time with key prospects through Events and Inside Sales

- Awareness Creation / Taking key FS messages to the market through digital / E-mail campaigns, Press Releases, Sports Hospitality

- Establishing thought leadership positioning through Analyst Relations

- Providing 360 degree support to sales for account mining through Account Based Marketing

Key Responsibilities:

- Key responsibilities focuses around executing strategic marketing programs for aspirational accounts using multiple channels like Events, Campaigns, Digital, Market Research and Account Based Marketing

- Establish effective working relationships with sales leaders and other support teams from corporate marketing.

- Content creation - Brochures / Mailers / whitepapers

- Achieving targets and helping the team achieve larger goals

Requirements:

- Creative thinker and excellent communicator.

- 3 to 5 years of professional experience

- Familiarity with FS Propositions (Banking, Capital Market and Insurance) preferrred

- Experience in Market Research and market Intelligence.

- Hands on execution experience across all channels of marketing including all or most of the following - Events, Campaigns, Digital, Market Research and Account Based Marketing

- Ability to manage multiple projects with varying priority at the same time - to deliver results on time and under budget.

- Experience working closely with a sales organization with a strong affinity for sales team success. Previous sales experience is a strong plus.

- Strong flair for social selling and adoption of technology enabled marketing

- MBA is a must