HCL - Offshore Marketing Head - BFSI

Company - HCL Technologies

Position - Offshore Marketing Head, Financial Services

Location - Chennai

Experience - 9-14 yrs

Offshore Marketing Head – US Geo / Financial Services

KRAs

1. Marketing plan

- Design, implement, and facilitate annual marketing plan for Financial Services Business Unit with ownership of the US Geo

- Support and facilitate development and implementation of section business/marketing plans.

- Translating business unit objectives and strategies to develop brand portfolio objectives, strategies and plans to facilitate business unit growth

- Develops marketing strategy, based on knowledge of establishment policy, nature of market, copyright and royalty requirements, and cost and markup factors.

2. Marketing budget

- Plan and oversee the administration of the Business Unit’s Marketing Operations budget and execute the US Geo marketing investment;

- Support development of other regional marketing budgets.

3. Manage marketing suppliers

- Manages vendors to secure agreements for translation of materials into other media

- Ensures compliance with corporate contractual processes and timelines

- Edits materials according to specific market or customer requirements

- Develop promotional materials including marketing collateral and print copies

4. Monitor and facilitate business funnel development activities

- Efforts to be channeled through Sales Teams

- Offer coaching on marketing propositions for prospective client meetings, presentations, etc.

- Work with regional offices on designing and implementing prospecting and client contact systems

5. Oversee corporate communications and sourcing advisor activities

- External communications and systems

- Internal communications and systems

- Public relations efforts

- External vendors and consultants

6. Develop and administer marketing database

- Includes client and prospect information, mailing list applications, access to financial reports, etc.

- Oversee efficacy usage of this resource by the in-house global inside sales team

8. Support and mentor marketing dept team members in India

- Supervise Regional Marketing Manager(s)

- Recommend and enable staffing and hiring decisions within marketing department.

- Build and develop a marketing team which is competent, commercially astute, dedicated and efficient

- Manage day to day activity with PR, press and marketing communications agencies

7. Develop business unit performance and market strategy recommendations

- Develop and deliver insightful presentations and strategies to the business unit and executive committee where appropriate.

- Ensure the integration of the Business Marketing function within that of the greater group, and ensure that the business unit optimizes its use of shared and support services.

- Assist the business unit to meet its objectives, live the values and culture and to practice company policies.

III / Job specification

1. MBA preferred, engineering degree or premier institute alumni are additional plus points in the right candidate

2. Prior industry understanding of banking, financial services and / or insurance sectors will be an added and key skill

3. Minimum 10 years marketing experience at a mid-size to large professional IT services organizations with significant executive stakeholder management experience

4. Typical profile should include 2 years experience at Team Head / GM equivalent level or 5 years experiences as Senior Marketing Manager

5. Experience with new media and internet advertising

6. Detail-oriented with the ability to manage projects from inception through execution

7. Excellent communication skills, both verbal and written

8. A hunger to learn and ability to flourish in a dynamic, high-growth, entrepreneurial environment

9. Entrepreneurial, self-starter with hands-on approach

10. Proven team management abilities and experience working in large fluid environments with exposure to imperfect and unstructured information flows