HCL Infosystem - Head - Marketing

Brand Management :

- Creating the brand positioning

- Consumer & market segmentation

- Strategizing on the marketing programs required to launch and establish new brand

- Creating the brand template; owning and ensuring adherence to brand guidelines.

External communication :

- Work with Media and Creative agencies

- Conceptualizing and implementing campaigns, both ATL & BTL as deemed fit

- Leverage PR to build brand salience across media

- Create a strong eco system that will act as the brand support in business development efforts.

- Monitor competitive activities, brand health and brand share.

- Propose action to defend against competitive initiatives.

- Own and manage brand communication in the digital space & social media to build consumer communities for brand interaction.

- Introduce new online initiatives and maintain online presence that is in line with the brand strategy.

- Provide Business team all support material - Brand Literature/templates.

- Channel specific communication

Internal Communication :

- Build and manage Brand engagement opportunities for all key internal stake holders

- Drive focused internal initiatives and communication

- Work closely with sales team to launch trade & consumer schemes

Product development :

- Consumer research to understand category insights

- Usage & attitude studies

- Work with manufacturing team to develop new products & packaging

- Pricing

- Trade Margins

- Gross Margins & Impact on P&L

Desired Skills and Qualifications :

- More than 5 years on brand/ product launches

- Experience of launching a new brand

- Work with large media & creative agencies

- Handling large marketing budgets - $ 2Mn

- Strong experience in Brand Management/Marketing roles

- Ideation, Strategic thinking, creativity and ability to execute tasks independently

- Ability to work an entrepreneurial environment while defining and establishing standards and structures.

- Excellent communication, interpersonal and networking skills

- MBA/ PG in marketing/advertising