HCL - Category Management Head

Company - HCL Technologies

Position - Category Management Head

Location - Noida

Experience - 3-5 yrs

Qualification - MBA from IIM only (2008 to 2010 batch)

- HCL Technologies is looking to hire a Head for its Category Management function in the Corporate Strategy Office. The Corporate Strategy office is a key function in the Strategic Marketing Organization of HCL.

- Unlike conventional marketing function, Category Management role at HCL is the driving force of the Strategic Business Units (SBU) handling marketing & strategy for higher customer share of wallet. Each SBU that has revenues of $ 500 mn or more has a category manager. There are 6 such categories that come under the category management function.

As head of the Category Management team, your responsibility will be:

- Differentiated Propositions: create new propositions based on market patterns and target the dynamic needs of the CIO. These new propositions have to collectively book USD 1 Bn in TCV per year

- Market & Funnel conversion: work with the SBU to win accounts that are classified as key accounts for the company. This will be done by creating a differentiated positioning for HCL during a deal situation. The TCV booking for such accounts is in excess of USD 1.5 Bn.

- Visibility: Making the entire category visible to Analysts, Media, Sourcing Advisory and customers through thought leadership thereby positioning the business appropriately while creating salience.

- Strategy: Engaging with the SBU leadership in creating and executing on strategy to win more in the existing market as well as create new & uncontested marketplaces.

Who should be interested? :

Highly competent strategic marketers who have made a mark in B2B marketing and desire more meaning in their jobs. “Meaning” consists of 3 facets :

1. Uniqueness : The ability to pioneer strategic marketing competency in IT services – an industry as yet not led by strategic marketing; but rapidly heading in that direction due to service commoditisation.

2. Global Impact out of India( Noida) : The role involves leadership at the global level.

3. Stimulation and enjoyment of the job: The knowledge industry – the ability to access high quality information rapidly and apply it, while high growth and the immediate visibility of strategic impact – creates an atmosphere of intellectual stimulus in perpetuity.