HappyCredit - Manager - User Acquisition & Growth

Manager - User Acquisition & Growth

Job Description:

Responsibilities:

- End-to-end ownership of app marketing (organic and paid)

- Drive growth KPIs like install numbers, user base as well as quality KPIs like D7 and D30 retention and activation %.

- As Marketing Manager you will oversee all app acquisition and engagement marketing campaigns (e.g., install campaigns, push, email, in-app message)

- Suggest and onboard new app acquisition channels (other than Google and Facebook)

- Leverage data to understand user conversion funnels, and cohort behaviour to design influential in-app marketing campaigns that will improve app behaviour or reduce churn

- Managing influencer marketing & other engagement activities,develop and execute influencer marketing strategies and campaigns.

Requirements:

- 3-5 years in a organic/paid marketing / growth / user acquisition role (preferably at a E-commerce or Fintech Company)

- Proven track record of managing app marketing activities, app referral programs, and having worked in an app only business

- Proven track record of driving significant app growth

- In depth understanding of the complex App marketing ecosystem

- Operational knowledge of the best tools / solutions to accelerate app growth

- Growth hacking mentality: Product led, data driven, highly creative

- Previous significant experience in leading teams, impactful prioritisation of app marketing activities, on boarding and educating others on app best practices.