Happilo International - Category Marketing Manager

Job Description:

- Develop complete understanding of wider category, market & consumer segments and our products- role to play in the same

- Develop Product & Category expertise to understand opportunities and fill them

- Develop product roadmap for your Brand/Category in line with company objectives

- Lead development of Product Packaging, E-Commerce Assets, POSM and Sales Enablers

- Lead Brand positioning & marketing execution for your category/product mix

- Create product marketing plans across all digital channels, brand content creation.

- Understand product traction within consumers/trade & create plans to improve both

- Assist Sales Teams to build Category/Product/brand relevance with Key Accounts

- Monitor Category & Competition developments and develop strategies and tactics to reduce the threat

Job Requirements:

- 5+ years of marketing, sales, or product/category management experience

- Tech savvy and passionate about building product stories and positioning

- Track record of using qualitative and quantitative data to drive decision-making

- Ability to process data into actionable insights

- Ability to establish brand credentials with top Key Accounts, trade and consumers

- Excellent people skills to interact with cross-functional teams, peers and third parties

- Subject matter expert/industry experience a strong plus

- Ability to work in unstructured environment and creating processes to streamline projects

Reporting: The candidate would report to the Head of Marketing & Brand Strategy, based out of company HO in Bangalore