Happay - SEO Specialist

Salary offered: 5 - 9 LPA

Requirement : 1 person

Experience : 2+ years

Location : Bangalore

- Responsible for SEO strategy to improve the organic traffic.

- Analysis & Implementation of Off Page and On Page strategies as per current trends.

- Excellent understanding of ethical (White Hat) SEO, Link building etc.

- Maintain in-depth knowledge and analysis of industry trends and SEO news to identify new opportunities

- Review and analyse competitor sites, back links and understand their organic search approach.

- Knowledge in Google webmaster tool & analytics reports to measuring success and to further optimize the pages base on the user behaviour flow.

- Manage weekly and monthly SEO reports

- On-page and off-page optimization of website

- Performing keyword research and analysis for better ranking.

- Participating in Social Media Networking Websites to build network and drive traffic to our website.

- Work on quick search engine indexing of websites.

- Optimize various web site components including title tags, meta-descriptions, keyword density, internal linking, site map, etc.

- Demonstrate a working knowledge of SEO tools such as Majestic SEO, backlink analysis tools, and Google Webmaster tools

- Directories Submission, Articles, Blogs, Forums, Link building. Cover keyword research (discovery and expansion), review and editing of creative copy of the website, review and analysis of website performance metrics.

Measure and report performance of organic search and assess against goals (ROI and KPIs). Build insights based on analysis and collaborate with various stakeholders to incorporate them.

- Improve site architecture by collaborating with marketing, content development, technical and creative teams to ensure SEO.