Hansa Cequity - Consultant/Associate Consultant - Business & Marketing Solutions

Company Background: Hansa Cequity founded in 2008 helps companies build customer relationships using technology through exclusive marketing and analytic stands.

With a data driven marketing thinking and strategy we help companies leverage the power of technology through propriety and best in class marketing automation and analytics platforms.

Our data consultants understand and unify data from multiple sources. Our analysts and customer marketing specialists glean out insights and understand our clients- customers and prospects. Our campaign management and digital marketing consultants then move in to create meaningful engagements opportunities in a multi-channel environment.

Role: Associate Consultant/Consultant - Business & Marketing Solutions

Location: Mumbai

Key Responsibilities

- The incumbent would be responsible for consulting clients on market assessment, growth strategy, corporate strategy, business plan formulation etc.

- Delivering CRM Strategy for the brand, encouraging customer retention and loyalty

- Ensuring seamless operation of CRM platform across brands. Working closely across all departments to ensure CRM works effectively for improving business performance

- Overseeing direct communication with customers through the CRM

- Marketing - Performing in an analytical, result-oriented environment, responsible for design and implementation of Campaigns & Promotions, Loyalty Program management, Customer Database Management and customer analytics achieving exceptional ROI throughout.

- Designing and implementing solutions for clients to achieve the predetermined objective within the specified time frame, policy and budget parameters.

- Consulting and advising clients on their marketing plans to effectively run the deployed solutions.

- Customer contact strategy - Campaign management, profitability analysis and multichannel integration.

- Loyalty Strategy - Conceptualization, design and implementation of loyalty programs, analysis of Loyalty data

- Formulate and implement strategy and long term roadmap for the client.

- Responsible for conceptualizing deployment and analysis of campaigns across the clients.

- CRM - Managing client queries and escalation within the agreed time frame, client retention and customer satisfaction by providing appropriate solutions and timely servicing.

- Key Client Interactions - Responsible for retention of clients by frequent interactions and building relationships, developing cross functional engagement across clients.

- Be able to consult and advice clients on optimising use of customer data to make meaningful impact to their business

- Assessed the existing operating model for the clients, mapping all the business processes and identifying key gaps. Develop business plan and operating model

Profile, Experience & Qualification

- MBA/Post Graduate with at least 6 years of experience in Client Engagements / Account management / Strategy Consulting / Campaign Management.

- Track record of leading and managing teams or work streams and delivering against tight deadlines in fast paced and demanding environments

- Strong background in strategic problem solving with demonstrable analytical skills

- Deep Knowledge of CRM strategy & operations

- Knowledge of Sales & Marketing Strategy & operations (preferred in Automotive Industry)

- Experience in Project Management Office (PMO)

- Strong interpersonal and customer relationship skills

- Analytical and problem solving skills

- Marketing consulting skills