Hafele - Regional Manager - Trade/Franchisee & Distribution

- The incumbent shall be responsible for developing the sales & distribution of BU in all relevant channels viz. Trade, Franchisee & Distribution. Responsible for scanning of market environment to understand business opportunities. Strategize business plans & its proper implementation to achieve desired results. The role holder should ensure proper infrastructure development and its effective management. Provide leadership and direction to the team. Maintain healthy relationship with the partners

- Responsible for developing annual sales budgets along with Business Head- Trade, Franchisee & Distribution, implementing sales plan, building sales forecast, monitoring the sales performance and take corrective actions based on competition activities to achieve annual targets.

- To ensure planning and execution of Route to Market (RTM) and Go to Market (GTM) strategy for the brand

- To drive expansion and create growth opportunities for Hafele Brand through Franchise development.

- To create a robust distribution network with sufficient width as well as depth.

- To plan, execute and evaluate trade marketing strategy to ensure efficient utilization of budgets

- To develop and drive the commercial and distribution strategy in conjunction with marketing and /BU management.

- To drive sales team to implement channel expansion plans and throughout to achieve primary and secondary channel objectives for portfolio mix

- To ensure Implementation of all BTL activities, drive visible availability in all relevant channels.

- To deliver operational excellence in terms of rolling sales forecast as well as commercial discipline by ensuring execution as per SOP.

- To ensure penetration of new product in channel as well as among influencers and users.

- Managing and developing the sales team comprising of Area Managers/Assistant Area Managers/Territory Managers/Senior Executives.

- To analyze market dynamics, competition behavior and executing strategies to capture market share

- To ensure team members appear for monthly assessment and training.

- To ensure achievement of DSO target