HackerEarth - Head - B2B Marketing

B2B Marketing Head :

HackerEarth provides enterprise software solutions that help organisations in their innovation management and talent assessment endeavours. HackerEarth Recruit is a talent assessment platform that helps in efficient technical talent screening allowing organisations to build strong, proficient teams. HackerEarth Sprint is an innovation management software that helps organisations drive innovation through internal and external talent pools, including HackerEarth's global community of 1M+ developers.

Today, HackerEarth serves 750+ organisations, including leading Fortune 500 companies from around the world. General Electric, IBM, Amazon, Apple, Wipro, Walmart Labs and Bosch are some of the brands that trust HackerEarth in helping them drive growth.

Roles and Responsibilities :

- Manage all the mediums - paid, earned and owned to build continuous lead funnel and content distribution plan aimed at driving acquisition and engagement.

- Responsible for monthly acquisition targets for talent assessment & innovation management software

- Deliver lead generation campaigns for India, US & other international geographies

- Come up with interesting insights to create a pipeline of marketing campaigns for both the products

- Build a quarterly roadmap of marketing content.

- Collaborate and work closely with Sales and Product team to ensure marketing objectives are met.

- Liase with PR team to ensure coverage for HackerEarth products across India, US, and other key geographies

- Strategize and execute offline events on talent assessment and innovation

- Plan, monitor, maintain & report monthly marketing budgets

- Ensure all marketing communications are in line with the business & brand guidelines

- Keep a close watch on competition. Share best practices with the team

To be successful in this role, you will have:

- Hands-on knowledge of marketing channels to amplify & distribute content and run paid marketing

- Experience in generating leads for B2B products (SaaS & Enterprise)

- Should have run campaigns supporting multiple channels

- Should be creative and out of box thinker

- Should have outstanding Communication Skills

- Unmatched enthusiasm to keep up with the rest of our team

If you- re looking for an outstanding opportunity that you can really make your own, we would love to hear from you. In return you can look forward to being part of one of the coolest and fastest growing startups in the country offering outstanding professional growth and a healthy work culture.