Gyftr - Retention Specialist

Responsibilities -

1. Drive CRM Channel & Customer Retention: Take charge of CRM channel and retention efforts to foster long-term customer satisfaction and loyalty.

2. Plan & Execute CRM Channels: Develop and execute various CRM channels (email, notifications, SMS, WhatsApp, app push) aligned with retention objectives.

3. Collaborate Weekly with CRM POC: Engage in weekly discussions with CRM POC to strategize and execute growth campaigns effectively.

4. Leverage Customer Feedback: Utilize customer feedback for continuous improvement initiatives, enhancing satisfaction and retention rates.

5. Automate Customer Journeys: Implement journey automation strategies across CRM channels for streamlined interactions and improved engagement.

6. Stay Updated on Industry Trends: Monitor CRM and retention marketing trends to optimize strategies and tactics.

Campaign Performance Analysis

1. Assess Campaign Effectiveness: Analyze campaign performance metrics (email, conversion, retention rates) to evaluate ROI.

2. Conduct Data Analysis and Reporting: Utilize analytics tools to track key metrics, generating reports and insights for stakeholders.

3. Develop Best Practices: Create best practices for email, SMS, and other CRM channels to share with relevant stakeholders.