Gupshup - Product Marketing Role - IIM/ISB

Job Description :

- Develop product messaging that differentiates new products and services from others in the market

- Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research

- Communicate the value of new products and services to the sales and marketing team

- Assist sales on calls when appropriate to provide deeper dives into the product

- Speak and present both internally and externally to promote the story of our product

- Develop and implement promotional activities such as promotions and product launches

- Use market research data to determine product pricing

- Create product content such as case studies, videos, website copy and blog posts

- Gain insight into customer use of current products, untapped opportunities and buyer personas

- Measure and optimize the buyer journey as it relates to product feature adoption and usage

- Manage marketing budget and approval processes