Gupshup - Manager - Product Marketing

- Candidate preferred only from Mumbai/willing to relocate at Mumbai

- Candidates should have completed P.G/MBA only from ISB,Hyderabad, JBIMS, NMIMS, SP Jain Institute

About Gupshup:

- Headquartered in Silicon Valley, Gupshup is a global leader in cloud messaging, enabling businesses to build engaging conversational experiences, seamlessly across 30+ messaging channels, using a globally available cloud API.

- Gupshup handles over 4.5 billion messages per month and has processed over 225 billion messages, enabling over 36,000 businesses to engage nearly a billion users across channels including SMS, WhatsApp, Facebook Messenger, Twitter, WeChat, Viber, Slack, Android RCS, Mobile App and Mobile Web.

- Gupshup offers a comprehensive product portfolio that includes an easy to use omni-channel messaging API, advanced bot building platform and mobile marketing tools. Gupshup has also forged strategic partnerships with Facebook, WhatsApp, Google and Cisco to offer innovative mobile messaging solutions with broad reach.

Position: Product Marketing

Job Description:

- Develop product messaging that differentiates new products and services from others in the market

- Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research

- Communicate the value of new products and services to the sales and marketing team

- Assist sales on calls when appropriate to provide deeper dives into the product

- Speak and present both internally and externally to promote the story of our product

- Develop and implement promotional activities such as promotions and product launches

- Use market research data to determine product pricing

- Create product content such as case studies, videos, website copy and blog posts

- Gain insight into customer use of current products, untapped opportunities and buyer personas

- Measure and optimize the buyer journey as it relates to product feature adoption and usage

- Manage marketing budget and approval processes