GSK - Senor Consumer Insights Manager

Key Responsibilities:

Become an indispensable business partner within the GSK System for Commercial Team, Expert, brand, Consumer & Market Insights teams. Work closely with the Consumer & Business Insights & Analytics (CBIA) Lead to help develop Analytics and Consumer & Brand Insights capability; apply this knowledge to build growth as well as infuse this knowledge across key stakeholders. Inspire research suppliers to consistently deliver their best efforts: deliver actionable, clear, value-added understanding.

1. Drive the agenda, functionality & actionability of transversal insights studies like U&A, Brand Equity & Needscope, Needstates/ Opportunity mapping etc.

2. Work closely with Commercial teams to identify the new business opportunities, evaluate them and develop business strategy to achieve success for different brands. Evaluate potential success blocks for future growth.

3. Drive the innovation initiative to facilitate, identify and streamline future innovation pipeline. Post Launch tracking of existing innovations to identify measures of success and further growth imperatives

4. Monitor consumer behaviour, needs, and trends of the OHC, Wellness, Digestives and Pain & Respiratory market in general with a view to ensure a highly proactive management of business opportunities to identify potential levers of growth for business

5. Portfolio Strategy - To develop strategies and seek opportunities to maintain/gain market leadership in various categories with a view to find new opportunities, establish and maintain strong position in the market.

6. Be the key Custodian of Expert led data -Prescription Share analysis. Support the Planning, Execution and Tracking of Expert led initiatives (activation & communication)

7. Global Framework Deployment and Opportunity Identification for ISC Market: RGM, FEI etc.

8. Assisting in and executing the monthly & bi-annual Brand Reviews by triangulating the data across different data sources and analyzing & diagnosing the current category & brand performance and mapping opportunities for growth

9. Uses knowledge of key macro trends and leads understanding of consumer, market and competitive landscape to diagnose business performance and address focused business issues; Monitoring competitors' activities and market

10. Uses broader range of research tools/resources/processes to assess business issues; proactively identifies the key business issues/questions and develops the most appropriate analytic plan to address business/ research needs;

11. Integrates knowledge from multiple sources and creates meaningful interpretations and recommendations that address business issues and ensures alignment with key business partners. Influences others in the implementation of action steps to drive the business.

Experience Required

1) Proven 13-15 years in Market Research & currently working on Client side (FMCG Companies) with minimum of 6-7 years work experience on client side.

2) Past experience of working with different stakeholders in a FMCG organization is a must. Understanding of quantitative, qualitative research methodologies (Brand Health, U&A, Brand Equity, B rand Architecture, Communication Development & Testing) & syndicated data sources like RMS & KWP and application of the same for business decisions is a must.

3) Any experience in running studies amongst experts like health care professionals, chemists etc would be a bonus