Growth/Performance Marketing Role - FinTech

Growth / Performance Marketing

Responsibilities:

We are looking for someone to be part of the founding team and lead our efforts on performance marketing. Key responsibilities include:

- You will own the two most important growth metrics - customers acquired and CAC

- You will build and grow the acquisition funnels across all digital media, primarily google and Facebook

- You will design campaign strategies and optimize on a day to day level to ensure the right volume and efficiency

- You will work with the design team for seamless handoff of creatives to support the performance marketing effort.

- You will work closely with the product team to iterate on the messaging and value props based on customer feedback

Requirements:

- Deep experience on operating Facebook and Google ad tools

- Experience of driving growth for a fintech product, or an early stage product will be a plus

- Ability to understand and communicate with 'Bharat' users

- Experience in any B2C company or Customer Facing Brand.