In this role, your sole objective will be to forge business partnerships infused with trust and loyalty. You'll spend your time :
- Managing and growing WhatsApp BSPs to create a multi-year multi-product relationship: Develop deep relationships with our key strategic partners.
Conceptualise and execute alliances with partners by :
- Building and maintaining relationships with key executives and decision-makers in the partner's organisation, with a primary focus on business expansion.
- Help partner business teams in preparing pitch materials and product demos and tuning it for different segments of customers.
- Conduct sales training regularly and accompany partner sales reps on calls to ensure their team pitches the products well.
- Support GTM with marketing collateral created jointly with help of the team.
- Conduct monthly business reviews with senior management to ensure continuous drive and business buy in.
- Make friends with everyone in the partner org!
Coordinating with internal stakeholders with to ensure the partners always have the right support :
- With the Business team : Identify and prioritize high potential customer segments from both growth and revenue perspective.
- With the Product Management team : Ensuring the right partner feedback is delivered to ensure continuous product improvements.
- With Marketing team : Create GTM plans and campaigns that can help the partner communicate the right value prop to their customers.
- With Onboarding team : Ensure best-in-class onboarding timelines and world-class customer support for partner clients.
- With Legal team : Quick turn around on agreements, and standardizing process for both legal and commercial approvals.
- Enabling rapid go-live : Make friends with the right personnel to abstract partner dependencies for Go-lives.
- Ensure the right feedback loop to keep reducing onboarding TATs.
- Closing commercial agreements and coordinating integration support and account management.
Post go-live activation :
- Coordinate with Account Management teams at partners to drive transactions against live customers by educating the team on standard playbooks.
- Continuously grow the relationship and revenue potential with these strategic partners.
- Manage partner loyalty - appreciation, advocacy and awarding.
On-going learnings and reviews :
- Learn and maintain in-depth knowledge of our products, partner priorities, industry trends and competition.
- Day to day management of partnership operations using : analytics-based sales planners (we use Pipedrive as a CRM), partner review dashboards, ensuring FTRs, automation tools etc.
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